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Cleft AI: Voice-First Productivity for AuDHD Minds

As part-time COO at Cleft AI, I help build responsible AI tools for neurodivergent users. Traditional note-taking doesn’t work for AuDHD minds - I know because I live it daily. Our solution? Voice-first capture with privacy and accessibility at its core. Impact: 10k+ users, 4.8★ App Store rating, Featured in Fast Company’s Best Apps 2024

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Situation

Traditional note-taking apps don’t work for AuDHD minds. As someone with AuDHD (not a superpower, just different), I experienced this problem daily. The friction of typing, organizing, and finding notes later created barriers to capturing important thoughts.

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Task

As COO at Cleft AI (part-time), work with Justin Mitchell to build a voice-first note app for neurodivergent users that respects privacy and reduces cognitive load.

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Action

  • Helped define product vision based on lived experience with AuDHD
  • Ensured responsible AI approach leveraging my journey from marketing → tech → privacy
  • Built comprehensive documentation and support processes
  • Manage community and user feedback to inform product direction
  • Created operational systems for sustainable growth

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Result

  • 10k+ users who finally have a tool that works with their brain
  • 4.8★ App Store rating with overwhelmingly positive reviews
  • Featured in Fast Company’s Best Apps 2024
  • Zero privacy incidents despite handling sensitive user data
  • Built a supportive community of neurodivergent professionals

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What I Actually Did (AI-Augmented Builder)

  • Product strategy and operations (using AI for implementation)
  • Responsible AI governance and compliance documentation
  • Making complex privacy requirements simple and human
  • Community management and accessibility advocacy
  • Business operations focused on inclusive growth

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Amber: Rethinking Mobile Writing

Writing on phones is painful - autocorrect fights you, interfaces distract you, and the experience feels cramped. We’re building an agentic writing platform with a physical keyboard that provides support when needed, silence when creating. Impact: Featured in Monocle, Dezeen, TechRadar; strong pre-orders from writer community

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The Challenge

Writing on phones has become a necessary evil. Autocorrect constantly fights your intentions, interfaces are cluttered with distractions, and the cramped touchscreen experience makes serious writing nearly impossible. Writers deserve better tools.

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Our Solution

An agentic writing platform that respects the creative process:
  • Physical keyboard (KB1) - Custom mechanical keyboard for tactile, satisfying typing
  • AI agent - Helps when explicitly asked, stays quiet during flow states
  • Distraction-free interface - Nothing between you and your words
  • Universal export - Your writing, in any format you need
  • Local-first - Your words stay yours, processed on device

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Early Reception

  • Featured in Monocle, Dezeen, TechRadar
  • “I cannot wait to type on it” - TechRadar review
  • Strong pre-order interest from professional writers
  • Writers appreciate the “tool not master” philosophy
  • Design community excited about hardware/software integration

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Technical Innovation

  • Custom mechanical keyboard designed specifically for iPhone
  • Local-first architecture ensures privacy and offline capability
  • Privacy-preserving AI - all processing happens on device
  • Cross-platform sync without cloud dependency
  • Modular design allows keyboard use with other apps
  • Open protocol for third-party keyboard development

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Philosophy

We believe technology should amplify human capability, not replace it. Amber represents our commitment to building tools that respect user agency while providing powerful assistance when needed.

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meetingRoom: Enterprise VR Collaboration

Pioneered enterprise VR collaboration when remote meetings became critical. We solved the fundamental problem: video calls lack the spatial and social cues that make in-person collaboration effective. Our VR meeting spaces brought back natural interaction. Impact: Deployed in 40+ countries, thousands of executives trained, featured in Forbes, Gartner, IDC

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The Challenge

Remote meetings lack the spatial and social cues that make in-person collaboration effective. Video calls create fatigue, limit natural interaction, and make it difficult to read the room. Enterprises needed better tools for distributed teams.

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Our Approach

  • Built VR meeting spaces that feel as natural as being in the same room
  • Integrated seamlessly with existing enterprise tools and workflows
  • Focused on accessibility - no VR experience required to join
  • Prioritized enterprise security and compliance requirements

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Key Features

  • Spatial audio for natural conversation flow and side discussions
  • Gesture recognition for non-verbal communication and presence
  • 3D screen sharing that lets you walk around data visualizations
  • Zero friction onboarding - join from any device in seconds
  • Enterprise integration with Teams, Slack, calendar systems

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Enterprise Adoption

Nike

Global design team collaboration across time zones

Shell

Remote site inspections and training

Meta

Future of work research partnership

Red Hat

Open source community meetings

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Measurable Impact

  • Deployed in 40+ countries across 6 continents
  • Thousands of executives trained on immersive collaboration
  • Success measured in lives saved (safety training), mental health improved (reduced isolation), and productivity gains
  • Featured in Forbes, Gartner Magic Quadrant, IDC reports
  • Contributed to Eirmersive project (Ireland’s national VR strategy)
  • Reduced travel costs by 60% while improving collaboration quality

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Media & Documentation

meetingRoom YouTube Channel

Demo videos, client testimonials, and enterprise training content
Notable video content:
  • Enterprise onboarding tutorials
  • Client success stories (Nike, Shell)
  • VR collaboration best practices guide
  • Red Hat open source community demos
  • Safety training case studies

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Wooq: Early Mobile-First Event Platform

One of the first mobile-friendly event platforms in Ireland, built to serve the 18-25 demographic who lived on their phones. We unified fragmented event tools into one seamless mobile experience when competitors were still desktop-focused. Impact: 333,294 attendees across 299 events, international expansion, pioneered mobile event management

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Situation

In the early days of mobile web, event organizers struggled with fragmented, desktop-centric solutions. Meanwhile, the 18-25 year old demographic - our target audience - needed mobile functionality to discover and attend events. Small to medium venues couldn’t compete with larger players who had expensive enterprise systems.

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Task

Build and scale one of Ireland’s first mobile-friendly event management platforms using Ruby on Rails, creating a unified solution that worked seamlessly on the devices young people actually used.

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Action

  • Pioneered mobile-first design when most competitors ignored mobile users
  • Built the platform on Ruby on Rails for rapid iteration and scaling
  • Led product development from initial prototype through MVP to successful launch
  • Focused on the 18-25 demographic’s mobile behavior patterns
  • Handled business development with venues across Dublin, Boston, and UK
  • Created social media integration before it was standard practice
  • Built revenue management systems that optimized pricing and promotions

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Result

  • 333,294 attendees processed across 299 events
  • Became one of the first successful mobile event platforms in Ireland
  • Increased footfall by 40% and sales by 25% for partner venues
  • Successfully expanded from Dublin to Boston and UK markets
  • Created sustainable SaaS model with recurring revenue
  • Set the foundation for Ireland’s mobile-first event tech ecosystem

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What I Actually Did

  • Product vision for mobile-first platform
  • Ruby on Rails architecture decisions
  • User research with 18-25 demographic
  • Business development and strategic partnerships
  • Marketing focused on mobile engagement
  • International expansion planning

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Technical Evolution

This early mobile web experience (Wooq) laid the foundation for later innovations - from immersive VR collaboration (meetingRoom) to AI-powered productivity tools (Cleft/Amber). Each step built on lessons learned about human-centered technology design.
Each project represents a step in my journey building human-centered technology. From pioneering mobile-first experiences with Wooq (early mobile web) to creating immersive collaboration with meetingRoom (VR) to now building AI-powered tools with Cleft and Amber - the evolution shows both technological advancement and deepening understanding of how to amplify human capability without replacing human agency.
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