Portfolio
Case Studies
Deep dives into key projects and their impact
Cleft AI: Voice-First Productivity for AuDHD Minds
As part-time COO at Cleft AI, I help build responsible AI tools for neurodivergent users. Traditional note-taking doesn’t work for AuDHD minds - I know because I live it daily. Our solution? Voice-first capture with privacy and accessibility at its core. Impact: 10k+ users, 4.8★ App Store rating, Featured in Fast Company’s Best Apps 2024View full case study
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Situation
Traditional note-taking apps don’t work for AuDHD minds. As someone with AuDHD (not a superpower, just different), I experienced this problem daily. The friction of typing, organizing, and finding notes later created barriers to capturing important thoughts.Task
As COO at Cleft AI (part-time), work with Justin Mitchell to build a voice-first note app for neurodivergent users that respects privacy and reduces cognitive load.Action
- Helped define product vision based on lived experience with AuDHD
- Ensured responsible AI approach leveraging my journey from marketing → tech → privacy
- Built comprehensive documentation and support processes
- Manage community and user feedback to inform product direction
- Created operational systems for sustainable growth
Result
- 10k+ users who finally have a tool that works with their brain
- 4.8★ App Store rating with overwhelmingly positive reviews
- Featured in Fast Company’s Best Apps 2024
- Zero privacy incidents despite handling sensitive user data
- Built a supportive community of neurodivergent professionals
What I Actually Did (AI-Augmented Builder)
- Product strategy and operations (using AI for implementation)
- Responsible AI governance and compliance documentation
- Making complex privacy requirements simple and human
- Community management and accessibility advocacy
- Business operations focused on inclusive growth
Amber: Rethinking Mobile Writing
Writing on phones is painful - autocorrect fights you, interfaces distract you, and the experience feels cramped. We’re building an agentic writing platform with a physical keyboard that provides support when needed, silence when creating. Impact: Featured in Monocle, Dezeen, TechRadar; strong pre-orders from writer communityView full case study
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The Challenge
Writing on phones has become a necessary evil. Autocorrect constantly fights your intentions, interfaces are cluttered with distractions, and the cramped touchscreen experience makes serious writing nearly impossible. Writers deserve better tools.Our Solution
An agentic writing platform that respects the creative process:- Physical keyboard (KB1) - Custom mechanical keyboard for tactile, satisfying typing
- AI agent - Helps when explicitly asked, stays quiet during flow states
- Distraction-free interface - Nothing between you and your words
- Universal export - Your writing, in any format you need
- Local-first - Your words stay yours, processed on device
Early Reception
- Featured in Monocle, Dezeen, TechRadar
- “I cannot wait to type on it” - TechRadar review
- Strong pre-order interest from professional writers
- Writers appreciate the “tool not master” philosophy
- Design community excited about hardware/software integration
Technical Innovation
- Custom mechanical keyboard designed specifically for iPhone
- Local-first architecture ensures privacy and offline capability
- Privacy-preserving AI - all processing happens on device
- Cross-platform sync without cloud dependency
- Modular design allows keyboard use with other apps
- Open protocol for third-party keyboard development
Philosophy
We believe technology should amplify human capability, not replace it. Amber represents our commitment to building tools that respect user agency while providing powerful assistance when needed.meetingRoom: Enterprise VR Collaboration
Pioneered enterprise VR collaboration when remote meetings became critical. We solved the fundamental problem: video calls lack the spatial and social cues that make in-person collaboration effective. Our VR meeting spaces brought back natural interaction. Impact: Deployed in 40+ countries, thousands of executives trained, featured in Forbes, Gartner, IDCView full case study
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The Challenge
Remote meetings lack the spatial and social cues that make in-person collaboration effective. Video calls create fatigue, limit natural interaction, and make it difficult to read the room. Enterprises needed better tools for distributed teams.Our Approach
- Built VR meeting spaces that feel as natural as being in the same room
- Integrated seamlessly with existing enterprise tools and workflows
- Focused on accessibility - no VR experience required to join
- Prioritized enterprise security and compliance requirements
Key Features
- Spatial audio for natural conversation flow and side discussions
- Gesture recognition for non-verbal communication and presence
- 3D screen sharing that lets you walk around data visualizations
- Zero friction onboarding - join from any device in seconds
- Enterprise integration with Teams, Slack, calendar systems
Enterprise Adoption
Nike
Global design team collaboration across time zones
Shell
Remote site inspections and training
Meta
Future of work research partnership
Red Hat
Open source community meetings
Measurable Impact
- Deployed in 40+ countries across 6 continents
- Thousands of executives trained on immersive collaboration
- Success measured in lives saved (safety training), mental health improved (reduced isolation), and productivity gains
- Featured in Forbes, Gartner Magic Quadrant, IDC reports
- Contributed to Eirmersive project (Ireland’s national VR strategy)
- Reduced travel costs by 60% while improving collaboration quality
Media & Documentation
meetingRoom YouTube Channel
Demo videos, client testimonials, and enterprise training content
- Enterprise onboarding tutorials
- Client success stories (Nike, Shell)
- VR collaboration best practices guide
- Red Hat open source community demos
- Safety training case studies
Wooq: Early Mobile-First Event Platform
One of the first mobile-friendly event platforms in Ireland, built to serve the 18-25 demographic who lived on their phones. We unified fragmented event tools into one seamless mobile experience when competitors were still desktop-focused. Impact: 333,294 attendees across 299 events, international expansion, pioneered mobile event managementView full case study
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Situation
In the early days of mobile web, event organizers struggled with fragmented, desktop-centric solutions. Meanwhile, the 18-25 year old demographic - our target audience - needed mobile functionality to discover and attend events. Small to medium venues couldn’t compete with larger players who had expensive enterprise systems.Task
Build and scale one of Ireland’s first mobile-friendly event management platforms using Ruby on Rails, creating a unified solution that worked seamlessly on the devices young people actually used.Action
- Pioneered mobile-first design when most competitors ignored mobile users
- Built the platform on Ruby on Rails for rapid iteration and scaling
- Led product development from initial prototype through MVP to successful launch
- Focused on the 18-25 demographic’s mobile behavior patterns
- Handled business development with venues across Dublin, Boston, and UK
- Created social media integration before it was standard practice
- Built revenue management systems that optimized pricing and promotions
Result
- 333,294 attendees processed across 299 events
- Became one of the first successful mobile event platforms in Ireland
- Increased footfall by 40% and sales by 25% for partner venues
- Successfully expanded from Dublin to Boston and UK markets
- Created sustainable SaaS model with recurring revenue
- Set the foundation for Ireland’s mobile-first event tech ecosystem
What I Actually Did
- Product vision for mobile-first platform
- Ruby on Rails architecture decisions
- User research with 18-25 demographic
- Business development and strategic partnerships
- Marketing focused on mobile engagement
- International expansion planning
Technical Evolution
This early mobile web experience (Wooq) laid the foundation for later innovations - from immersive VR collaboration (meetingRoom) to AI-powered productivity tools (Cleft/Amber). Each step built on lessons learned about human-centered technology design.Each project represents a step in my journey building human-centered technology. From pioneering mobile-first experiences with Wooq (early mobile web) to creating immersive collaboration with meetingRoom (VR) to now building AI-powered tools with Cleft and Amber - the evolution shows both technological advancement and deepening understanding of how to amplify human capability without replacing human agency.